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  • Keywords Analysis & Suggestions
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Why Do You Need SEO Audit Services?

SEO audits are necessary to keep your site optimized. They give insights into your website’s overall performance and help you create an effective SEO strategy going forward. Search engine algorithms and Google Search Essentials are continually being modified, so it is important to audit your website regularly.

SEO auditing helps you prioritize the work that will have the biggest impact on your success in search, beginning with the assets you already have on hand — your website. This step ensures your off-page optimization and link-building work will lead to results that have a direct impact on your return on investment (ROI).

of businesses reported increased organic traffic after implementing recommendations from an SEO audit.

of audited sites lacked mobile responsiveness, leading to a dip in mobile search rankings.

SEO audits found that 25% of websites had duplicate content issues, impacting search engine visibility.

Businesses investing in SEO audit services reported a 20% increase in online leads and conversions within six months.

Tired of Dealing With SEO Challenges?

If any of these SEO issues sound familiar, meet Your SEO Guru. Our SEO specialists have performed thousands of audits across a variety of industries. When it comes to finding, explaining, and fixing these SEO issues, you’re in capable hands!

Declining Organic Traffic

Lower Search Ranking

Slow Page Speeds

Duplicate Content Issues

Recent Website Changes

High Bounce Rates

Pages Not Being Indexed by Google

Suspected Negative SEO Attacks

Manual Action Penalties

What Our SEO Auditing Services Include

Our website audit services take a comprehensive look into every facet of your SEO. We’ll uncover the issues holding you back in search, from onsite coding to Google penalties and create an action plan to get your organic traffic growing again!

Technical SEO Audit

Technical SEO audits help optimize each page of your website to perform well in organic search. Your website is a complex network of pages that should follow Google guidelines to help improve your performance in search.

A technical SEO audit uses tools such as Google Search Console to find notifications, errors, and updates affecting your on-page SEO. We also use other tools, like Screaming Frog, Moz Pro, Majestic SEO, Semrush, and Ahrefs to help discover additional insights regarding the following elements:

  1. Accessibility & indexing
  2. Site architecture
  3. Link Review
  4. Content
  5. Keywords
  6. Analytics
  7. Duplicate content
  8. Broken links
  9. Dangling links
  10. Title tags
  11. Meta descriptions
  12. HTML Validation
  13. Browser & resolution compatibility
  14. Page loading times
  15. Site Statistics
  16. Error pages
  17. Crawlability
  18. URL issues

On-Page SEO Audit

On-page SEO (also known as on-site SEO) is the process of optimizing website pages to improve rankings and user experience. This type of SEO focuses on website features you can control, including title tags, content, headers, URLs, and internal links.

On-page SEO is different from off-page SEO, which optimizes elements outside your site (backlinks, for example).

Our team will assess your core web pages for their performance in search. We’ll then suggest changes to on-page elements so that they align with search engine guidelines. Identifying and correcting these on-page factors can have a significant, immediate, and positive impact on your rankings.

These issues could include, but are not limited to:

  1. Structured data
  2. Responsiveness
  3. Crawlability
  4. Navigation Site structure
  5. Page speed
  6. Page Content Quality
  7. Targeted Keywords in Content
  8. Headings Tags
  9. Image optimization
  10. Title tags
  11. SEO Friendly URLs
  12. Meta description

Off-Page SEO Audit

Off-page analysis looks into how websites affect your authority in the eyes of Google.

When an external website links back to you, your website gets something referred to as “link juice”. This data tells Google how authoritative and relevant your website is to your niche, helping the algorithm decide how to rank you in search.

We make sure the link juice you’re collecting is working for you, not against you. Suspicious backlink activity can significantly harm your rankings. If we find such links, we’ll create a plan to remove/disavow them and get your website back on Google’s good side.

These issues could include, but are not limited to:

  1. Audit Your Backlink Profile
  2. Number of backlinks
  3. Referring domains
  4. Link Attributes
  5. Anchor text
  6. Check your competitors’ backlink profiles
  7. Check Your Internal Linking
  8. Check Your 404 Errors
  9. Google Business Profile (GPB) Audit
  10. Check Reputation
  11. Audit Your Social Media Profiles
  12. Check Broken Backlinks

01. Data Gathering

You’ll have an initial kick-off meeting with your Brand Success Manager (BSM) and other team members on your account. This call will cover questions about your website, your history of design/content changes, your current content creation strategy, target keywords, any history of penalties, and access to Google Search Console and Google.

02. Internal Strategies

The experts on your account will conduct an internal strategy session to discuss the data we’ve collected and assign research tasks for the audit.

03. SEO Audit Process

Your SEO consultants will dive into their research, digging into things such as content duplication, page speed load times, image optimization, content strategy, algorithmic issues, and a plethora of other data points! This research will inform the recommendations presented in your final audit report.

04. Audit Report

You’ll receive a detailed report on our SEO team’s findings, along with a blueprint of recommended actions that HigherVisibility could conduct if you choose to move forward.

Frequently Asked Questions

Still have questions about our professional SEO audit services? Interested in learning more? Browse our FAQs below:

What is an SEO Audit?

A technical SEO audit checks your site for those little (or big) glitches that can keep your website from ranking higher. There are several steps involved in this audit, including processes like crawling and indexing the site, checking the use of robots, eliminating redirects, checking for duplicate content, ridding the source code of junk, conducting on-page and off-page analysis, and more. The goal is to provide a roadmap for a technically sound website, giving it the best change possible at higher search positions. See Also: What is Search Engine Optimization?

Why is it important to audit my website?

Without a thorough analysis, it’s difficult to know if your site has issues that are holding it back achieving optimal search rankings, not to mention better usability for your customers. Having a website that’s sleek, streamlined and free of duplicate content and technical errors can help boost your organic search positions. See Also: Why is SEO Important?

How is this different than free SEO audit tool?

Free SEO checker tools just scratch the surface and only touch on the technical aspects of a website. These tools probably won’t uncover what may be plaguing your website. The fact is, search engine optimization goes well beyond just a few high-level metrics. Our professional auditors analyze your website to see how it stacks up against the most important search ranking factors, providing you with a roadmap for future success.

How long does the SEO analysis take?

The average analysis takes 30 days to complete, 45 days for extensive websites that have several thousands of webpages.

What will you be analyzing?

We look at an extensive array of search ranking factors. Some of those factors are Technical items (site speed, code, broken links), On-page (meta tags, schema, headings), Content (duplicate check, thematic relevancy, sufficient word count), and Off-Page (link quality and authority). Combined, these metrics produce a thorough report that provides a clear picture as to any deficiencies that your website may have.

Can you fix the items in my report?

Yes, but this service would be in addition to the audit. If you wish, we can provide a cost estimate after the report has been completed.

Do you audit link profiles as well?

We analyze the quality and authority of the link profile as part of the standard SEO service. Full in-depth link audits, including disavowing potential bad links, are part of our traditional monthly retainer based SEO services. If you have a custom need, request a free consultation and we can figure out a solution.

What access will you need to my website?

In some instances, we may require access to your website, but typically we will only need access to Google Search Console (Webmaster Tools), as well as Google Analytics. Our tools and software will crawl your website similar as Google would, which is why we normally won’t need direct access.

What will I receive in the final report?

Your SEO report will provide a comprehensive look at numerous search ranking factors such as: technical items, on-page, content, and off-page metrics. Each item is provided a score from our professional auditing team, as well as suggestions for improvement. This will act as a roadmap to get your website on a solid foundation. Your website will also be provided an overall score, taking the averages of each individual factor score, but weighted based on their estimated overall importance to Google’s algorithm.

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